Ashley Marie Nickelson, Founder and Chief Snack Officer of B.T.R Bar, joins Melissa on the mic for our Everyday Woman series. Ashley partnered with registered dietitians, a personal chef, and a food scientist to create a the first protein with a purpose! B.T.R Bar is an abbreviation for her parents’ mantra, “Be BOLD, TENACIOUS & RESILIENT” and the company is a tribute to her parents who passed away from rare forms of cancer.
In this episode, we talk about:
- Ashley’s experience being a caretaker for her parents
- Managing grief and coping with the loss of loved ones
- Launching a business and getting married during a pandemic
- Creating a protein bar with 7+ key functional superfoods & adaptogens
- Keeping your day job and transferring your professional skill set to your passion project or side business
- #BTRtogether Scholarship which donates a portion of proceeds to organizations that empower young women, such as Girls Who Code
- Putting your ego aside and listening to your customers
- The meaning of Sisterhood
